DREAM IT | IPSY January 2021 Marketing campaign

Inhale. Exhale. Let the stress of ~that year~ melt away. This month, we’re putting those fantasizing skills to work (aka manifestation) by visualizing everything we want this year. So what do your dreams look like? Maybe it’s a meticulously organized (and stocked) vanity. Maybe it’s ten minutes of uninterrupted peace and quiet. Whatever it is, dream it.

Deliverables:
Campaign tagline, supporting romance, printed collateral, social media campaign, supporting blog stories, and 360 cross-channel concepts.


PRINT COLLATERAL


HERO VIDEO

Hero Video


Social & Editorial Content